THIS PACKAGING TURNS TO DIRT
Did you know that most of your beauty packaging is hard or impossible to recycle and will likely end up in a landfill? Our Earth deserves better, and we launched MOB with a commitment and mission to create more sustainable beauty packaging for our planet.
After more than 3 years of design iterations and relentless work with partners across multiple industries, we are excited to share our NewPurpose packaging series. At last, fully circular beauty packaging that’s refillable and sleek and composts into nutrient rich soil end of life.
We designed NewPurpose with post-consumer recycled cardboard, bamboo, sugar cane pulp, flax, corn and wheat starches and coated it with verdecoat, a protective coating used in the food industry, for added durability and water resistance.
We can’t wait to hear your thoughts!
Share your feedbackWE’RE GIVING AWAY PACKAGING
Why? Our NewPurpose packaging series is a beauty industry first of it’s kind, and we need to hear from you to learn and improve. We aren’t slowing down and are at work creating additional packaging offerings in our NewPurpose series for a launch in 2024.
Are you excited to try the future of beauty packaging? A trial of our NewPurpose packaging will be included in your order when you purchase any MOB refill (*except Mascara). Please share your feedback now and stay with us on this journey by sharing feedback in the future.
Join our mission to make beauty better.
Share your feedback